Chinese 307 | 三年中文: 從電影看中國文化的承傳與創新
Through the Cinematic Lens: Old and New China in Film
Topic #4 從不一樣的喜劇來看藝術電影和商業電影的價值
課程題目與目標 Lesson Topic & Goals:
2. 準備辯論題目: 制作艺术电影比商业电影重要。同意还是反对?
Wk #13: 《尋槍》The Missing Gun (China, 2002); Screening Notes
Wk#14: 《手机》Cell Phone (China, 2003)
or 《海角七號》Cape No.7 (Taiwan, 2008) 完整版預告 Screening Notes – to be screened on Monday 4/18.
Wk#15: 《少林足球》Shaolin Soccer (Hong Kong, 2001)
组一：Riccardo, Nitai, Phillip
组二：Ada, Emily, Taylor
组三: Bo, Edmund
组四: Colin, Liz
HW to be completed before Wednesday’s class on 4/20:
2. 翻譯功課: 《海角七號》Cape No.7 (Taiwan, 2008) 完整版預告 Screening Notes (turn in by next Monday 4/25)
3. Absence: 组一：Riccardo; 组三: Bo; 组四: Colin (please complete the following assignment as make-up work):
翻譯下面5點成英文: (Post under Comments)
1. 什么是艺术电影，什么又是商业电影呢，界限没有那么明显，就拿今年的《King’s Speech》来说，是商业片呢还是艺术片呢？难道仅仅依靠票房来评价谁好谁壞吗？
HW to be completed before Friday’s class on 4/22:
2. 練習分组辯論: (Debate prosponed to Wed. 4/27 due to absences of students on Wed.)
组一：Riccardo, Nitai, Phillip
组二：Ada, Emily, Taylor
组三: Bo, Edmund
组四: Colin, Liz
Paragragh 1 (draft completed by Monday 4/25 5:00 p.m.): 开头应该包含两层意思。一是对分析的对象（即这部作品）做个简单的介绍：叫什么名字（标题），作者是谁（那个台拍的），讲了什么内容，表达什么主题等。二是对这部作品做个总的评价，就是提出全文的中心论点，如“这部片子拍得很成功”等等。
Paragraph 2 (draft completed by Friday 4/29 before class)中间是主体，要求具体分析这部片子的成功之处，有哪些创作经验。提出三个方面的特点，还可在前面加上“第一、第二、第三”，或“首先、其次、再次”。
Paragraph 3 ((draft completed by Monday 5/2 5:00 p.m.) 最后是结尾，是解决问题，即结论部分。这部分很短，主要对全文作总结，或指出其不足，或提出希望，或补充说明，或照应开头。。
HW to be completed before Monday’s class on 4/18:
1. 翻譯功課: 《海角七號》Cape No.7 (Taiwan, 2008) 完整版預告 Screening Notes
2. 準備辯論 (不要缺席！Be sure to come to class!!!)
相關連接 Related Links:
1. 《海角七號》(Cape No. 7) 是一部2008年的台灣電影。
2. 票房破62.06亿- 2009中国电影艺术与产业备忘; accessed on 4/14 at http://culture.people.com.cn/GB/70806/70982/10858520.html.
Next week (Wk#15):
Monday: Discuss our last film | Student Evaluation
Wednesday: in-class writing assignment: 怎么写影评？
Friday: in-class writing assignment
Save the date: May 11 (Wednesday) 4:00pm-6:00pm WY209
Class party for all 3rd-year students and graduating seniors in Chinese!
Take-out dinner from Tthe acoma Szechuan!
背景閱讀資料 Background Reading Materials:
1. What Is Independent Film? – (accessed on 4/19 at http://www.askdeb.com/blog/movies/what-is-independent-film/).
2. New York Times Movie Review – The Missing Gun: It Would Have Been Much Easier if He’d Just Misplaced His Keys, By ELVIS MITCHELL (Published: April 2, 2003; accessed on 4/10 at http://movies.nytimes.com/movie/review?res=9D06EFDF1139F931A35757C0A9659C8B63.)
3. New York Times Movie Review – Happy Times: Where Happiness Comes in Small Dollops, by A. O. SCOTT (Published: July 26, 2002; accessed on 4/10/11 at http://movies.nytimes.com/movie/review?res=9C05E0DB1138F935A15754C0A9649C8B63.)
3. Film Review – Tropical Fish by DAVID ROONEY (Published on Aug 20, 1995; accessed on 4/10/11 at http://www.variety.com/review/VE1117910007?refcatid=31.)
26 thoughts on “Wk#14 (4/18-4/22)”
Art movies create awareness about social problems.
Art movies are more fulfilling to watch because of greater focus on message and story.
Art movies are produced with more thought and care.
理智主义: lǐzhì zhǔyì-intellectualism
Commercial movies are more entertaining and have better production.
Commercial movies don’t require any reflection or thinking.
Commercial movies are a part of popular culture.
优质: yōuzhì-high quality
大众文化: dàzhòngwénhuà-pop culture
1. 什么是艺术电影，什么又是商业电影呢，界限没有那么明显，就拿今年的《King’s Speech》来说，是商业片呢还是艺术片呢？难道仅仅依靠票房来评价谁好谁壞吗？
5.( seldom seen kid. says: December 4, 2010 at 9:45 pm
Art-house movies:Generally speaking they’re made on low budgets [well actually they all are pretty much.] and they tend to be less cinematic, by this i mean that they don’t have great big action sequences or stereoptyical stories. They’re basically for directors who want to experiment with film making and try out new things, without caring whether or not anyone will actually like them. They aren’t made for a certain type of viewer if you understand what I mean.They also tend to do well at film festivals, check out anything that’s been at Cannes, Toronto film festival and the Raindance film festival. If you don’t usually watch stuff like that, go for something by Noah Baumbach, namely The Squid and The Whale [or Margot at The Wedding.]. Classic art film – Eraserhead. [very peculiar indeed though, directed by David Lynch].
6. In my understanding, an art movie is something that is “personal” to the director; something that he “owns for himself”. The concept is as simple as that. There is no relevance to see that the common-audience likes it (though one would love to). There is no relevance to see that the movie achieves fame (though one would love to). There are no underlined factors to grow revenues. In other words, a director conveys his “candid thoughts” in the most natural way possible.
The popularity of Cell Phone among the cinema-goers is evident in its strong box office performance. Having achieved ¥50 million in box office within a month after release (US$6.4 million in total according to Business Week), the film became the best-selling domestic production in 2003. The film also clinched all three top awards at the 2004 Hundred Flowers Awards, which is based on viewer voting. However, it failed to bag any award or even acquire nomination for any of the major awards at the jury-based Golden Rooster Awards in the same year. According to Golden Rooster’s leading juror Zhong Chengxiang, albeit being popular among viewers, Cell Phone lacked “class and style”. Producer Wang Zhongjun retorted that viewers’ approval is of the utmost importance and rejected the Golden Rooster as an award that has “not a single bit of commercial driving force”. On the other hand, the official Huabiao Awards gave out an unprecedented special award to Cell Phone for its achievements in “market development”, signifying official recognition of the market forces and taste of the masses.
Artistic films have more significance than commercial films.
1. 喜欢看艺术片的观众多是喜欢想像和思考的人，他们觉得商业片实在是太肤浅， 不愿意浪费时间!
Many people who like to watch artistic films are those who like to imagine and ponder things. They feel commercial films really are too superficial and are not willing to waste their time on them.
1. 膚淺 (fu1qian3) superficial; shallow
2. 浪費 (lang4fei4) to waste; to squander
2. 艺术片比较有内涵和深度，也许看了一次不懂导演的讯息，可以一看再看， 是值得回味的经典。
Artistic films have relatively more meaning and depth. Perhaps if you see it once and don’t understand the director’s message, you can watch again. They are classics worth reflecting upon.
3. 內涵 (nei4han2) connotation; meaning
4. 值得 (zhi2de2) to have value; to deserve
5. 回味 (hui2wei4) aftertaste; to reflect on; to ponder over
6. 經典 (jing1dian3) classics; scriptures
Commercial films have more room to grow than artistic films.
1. 商业片仅供消遣，故事内容不需要太严肃。观众没有时间和心情去分析电影， 也不要希望看了电影后有挫折感。
Commercial films are only for amusement. The content of the stories do not need to be serious. The audience does not have time or the mood to go analyze movies. Nor do they have any desire to feel frustrated after watching a movie.
7. 僅供 (jin3gong1) only for
8. 消遣 (xiao1qian3) to kill time; amusement; diversion
9. 嚴肅 (yan2su4) serious; solemn
10. 分析 (fen1xi1) to analyze; analysis
11. 挫折感 (cuo4zhe2gan3) frustration
2. 商业电影的目的就是要普通大众从电影中找到娱乐性，来疏解现实生活的 负担和压力。
The purpose of commercial films is to just get the general population to find entertainment in movies – in order to ease the burden and pressure of real life.
12. 疏解 (shu1jie3) to mediate; to mitigate; to ease; to relieve
3. 电影就是一种产品，商业电影让人心甘情愿花钱去看，有人买就有人拍，竞争激烈 自然会越拍越好。艺术电影没有观众看，没有人批评没有进步，那么就会慢慢淘汰了！
Movies are just one type of good. Commercial films make people perfectly happy to spend money to go see them. Someone buys it then someone films it. Competition is fierce, so naturally the more filmed the better. Artistic films do not have an audience watching them. They don’t have people criticizing and they don’t have improvement. So they will gradually die out.
13. 心甘情願 (xin1gan1qing2yuan4) delighted to; perfectly happy to do
14. 淘汰 (tao2tai4) die out; eliminate
What is an art movie, what is a commercial film, the boundaries are not very distinct. Take the kings speech for example. Is it a commercial or art film? It can’t just be box office acclaim that values a film.
For commercial and art films differences, they are generally described simply as for profit or not. But a distinction like this would be misleading. We should look for a deeper level of comparison. In general, commercial films adhere to the public’s values. Were art films continue to challenge the public’s values, break through ordinary peoples bottom line. And explore the depths of human nature.
A movie should be good to watch, whether is touches you or make you reflect is the most important right?
Films are diversified to meet many different peoples needs. You’re free to watch what ever you like. Art films are entertaining to the brain; commercial films are entertaining to the eye.
Commercial films and art films are not the same in the box office. Commercial films focus on what the audience likes. The majority of films made in Hollywood are like this. But an art film is filled with special characteristics. Personal film language style, in many cases the audience does not connect with the theme., making the audience feel uncomfortable thus the audience feels adverse to the artistic goal.
People who like watching art films are the type of people who like to think and reflect. They feel that commercial films are superficial, and are not willing to waste the time.
Art films have more meaning and depth, and perhaps you wont understand the directors message the first time watching. You can watch it again and again, its worth looking at the development from commercial and art films.
Commercial films that are only for entertainment do not need to have to serious of a story. The audience is not in the mood or does not have the time to analyze the film. And don’t want to watch a film with frustration.
The purpose of a commercial film is found in what makes the majority of the audience entertained, used to ease the burden and pressure of real life.
Films are a product, commercial films make people want to spend money to go see them, if some one will buy it then someone will film it. there is a fierce natural competition to get better and better. Not very many people see art films; there is no one to criticize it so no improvement. Then they will slowly disappear.
The audience that enjoys art films like visuals and like to reflect on characters. They believe that blockbuster films are too superficial and don’t want to waste their time watching them.
Art films have more meaning and depth; sometimes watching it just once you won’t understand the director’s message. You can watch it again and again and it would still be worth it to reflect on the classics. Blockbuster films, compared to art films, have more availability to grow and develop.
Blockbuster films are only for killing time and the storyline doesn’t have to be very serious. Audience members don’t have time or mood analyze the movie. They also don’t have the desire to be frustrated after watching the movie.
Blockbuster movies’ purpose is to target the common masses and to entertain them so that they can relive themselves of the burden and pressures of reality.
Movies are like a commodity. Blockbuster movies let people to spend money to watch because if people buy tickets, then there will films to make. To compete, naturally the more you films the better they get. Art movies don’t have spectators to comment or criticize so there is no improvement; therefore, it will slowly wash out and disappear.
Art films are more important than moneymaking films:
1. An audience that likes to watch art films is an audience that likes to imagine and reflect. They feel that moneymaking films are in reality too shallow, and they do not want to waste their time.
2. Art films are relatively meaningful and deep. Seeing one for the first time, it’s possible not to understand the director’s meaning. Seeing it again, it is worthy of reflection.
The market for money making films is greater than for art films:
1. Moneymaking films are only for wasting time, so the plot does not need to be too serious. The audience doesn’t have the time or the desire to analyze a film, and also does not want to be frustrated afterwards.
2. The purpose of a moneymaking film is to amuse the largest audience and ease the pressures of real life.
3. A movie is just one kind of product. Moneymaking films allow people to spend money, and there are people who will buy, and there are people who will film. This intense competition naturally results in more movies with more quality. Art films do not have an audience. Without criticism, there is no improvement, and like that, it can just fade away.
Artistic films are more meaningful than commercial films:
1. The people who like to watch artistic films often like to reflect. They think commercial films are too superficial and are unwilling to waste their time.
2. Artistic films have more meaning and depth. Even if they do not understand the director’s message, they can re-watch it many times. It is a classic piece that’s worth pondering over.
Commercial films have more room to develop than artistic films:
1. Commercial films know how to entertain; the content does not need to be too serious or complicated. The audience does not have time and are not in the mood to depict the movie. Also, they do not want to feel frustrated after watching the movie.
2. The main purpose of a commercial film is to entertain the general audience to ease the burden and pressure of real life.
3. Film is a product; people are willing to spend the money to watch a commercial film. If people are willing to watch it, there will be people willing to film it and the more competition the better the movie is filmed. There is no audience for artistic films. Thus, artistic films cannot improve because there’s no criticism and will slowly phase out.
1, Audiences who enjoy art films also enjoy imagining and reflecting on the films. They believe business-oriented films are really shallow and are not worth wasting time to see.
2. Art films have a relatively larger depth of meaning and profundity. Perhaps the first time you see a movie you may not understand the director’s message and you may need to watch it again and are worth being reflected upon as classics.
1. Business- oriented movies only serve to waste time since the story and content do not require serious thought. Audiences do not have time or are in the mood to analyze the movie, and also do not wish to be frustrated after the movie ends.
2. Commercial films’ exact purpose is to provide the general masses with entertainment, and to mitigate the reality of the burden of real life (provide an escape from the reality of day to day life)
3. Movies are just one kind of good/service. Commercial films make people willing to spend money to go see. Some people buy, some people shoot, naturally the fierce competition allows the movies to be better and better. Art movie audiences believe that if people do not criticize then there will be no progress and slowly poor movies can be eliminated.
广受好评- widspreadc (ally)acclaimed- guangshouhaoping
市场营销- advertising- shìchǎngyíngxiāo
鏡頭 – scene
主題 – main topic
不清楚 – unclear
複雜 – complicated
很久 – old
節奏 – pace
搞笑 – comedic
分析 – depict
劇情 – plot
介紹 – introduction
製作 – production
經費 – budget
成本 – budget
拍的手法 – filming style
預告片yùgàopiān movie trailer
爭議性zhēngyì xing4 controversial
勵志lìzhì to encourage
現代觀念xiàndài guānniàn modern ideas
適合家庭 shìhé jiātíng family friendly
情緒 qíngxù emotional
節奏 (jie2zou4) tempo
特效 (te4xiao4) special effects
空鏡頭 (kong1jing4tou2) empty shot
固定鏡位 (gu4ding4jing4wei4) fixed camera position
長鏡頭 (chang2jing4tou2) long shot
In recent years, there has been an economic recession for Tawainese films because of funding difficulties. It cost fifty million Taiwan dollars to film Cape No. 7 and it is one of few large, high-budget movie productions. However, not a lot of money was spent on advertising the movie and it was mostly viewed through BBS and blogs. The movie became popular through public praise and is considered a miracle in Taiwan’s film industry. Afterwards, the box office had a break through of 50 million Taiwan dollars and consequently caught the attention of the news media that resulted in positive effect for the movie. On December 12, 2008, the first round of the nationwide theater statistics recorded a total box office of 530 million Taiwan dollars for Cape No. 7. In the history of Taiwan films’ box office success, this movie is only second after Titanic. Among national/Chinese films, Cape No. 7 is clearly ranked first. The movie also had the best box office success during the first week showing in Hong Kong. From December 23, 2008, the box office has reached 7.61 million Hong Kong dollars.
“Cape No. 7” Screening notes:
In recent years, Taiwanese films have been in a long-term depression. It is difficult to raise money. But “Cape No. 7” spent NT$50,000,000 to film. Of the few recent Taiwanese films, it is one of the productions with the largest budget. However the above-mentioned film did not have a large amount of expenses in publicity. In the beginning most publicity went through BBS and blogs. Public praise brought it to become highly popular. It was regarded as Taiwanese films’ miracle. After the box office broke through NT$50,000,000, it began to attract new attention from news media, adding fuel to the fire. On December 12, 2008, at the end of the first round of the nationwide screening, the box office totaled NT$5,300,000,000. In history of Taiwanese films box office records, “Cape No. 7” is second only to the champion “Titanic”. It seems that among national films/Chinese language films’ box office record, “Cape No. 7” ranks number 1. And in Hong Kong, in the first week the film screened, it also ranked as Hong Kong’s box office champion. On December 23, 2008, the box office reached HK$7,610,000.
1. 低迷 (di1mi2) depression (esp. economic)
2. 籌資 (chou2zi1) to raise resources, money
3. 耗資 (hao4zi1) consume; waste funds; to spend; expenditure
4. 成本 (cheng2ben3) production cost
5. 宣傳 (xuan1chuan2) publicize; propaganda
6. 花費 (hua1fei4) expense; cost
7. 初期 (chu1qi1) initial stage
8. 口碑 (kou3bei1) public praise; public reputation
9. 抬 (tai2) to lift; to raise
10. 被視為 (bei4shi4wei2) was regarded as
11. 奇蹟 (qi2ji1) miracle; wonder
12. 新聞媒體 (xin1wen2mei2ti3) news media
13. 推波助瀾 (tui1bo1zhu4lan2) to push the wave and add to the billows; to add fuel to the fire
14. 首輪 (shou3lun2 ) first round (of a competition)
15. 正式 (zheng4shi4) formal; official
16. 僅次於 (jin3ci4yu2) second only to
17. 冠軍 (guan4jun1) champion
Translate the following paragraph:
Taiwan movies recently experienced a long term economic depression with difficulty in raising resources. But “Cape No. 7” made 5 million yuan on the film and is one of Taiwan’s small number of large productions hat did not have great expenditure in production. Most people learned the movie from BBC, blogs, or word of mouth to promote its popularity. It was considered Taiwan’s top 4 and after that, hitting 5,000 million, it started to attract media and created a momentous effect. On December 12, 2008, the country’s first round of showings of official statistics showed that the movie made 5.3 million dollars in the box-office. It was one of Taiwan’s box-office records only second to the champion movie “Titanic.” If they were only counting Chinese films, “Cape” would be ranked first. In Hong Kong, it is the box office champion in respect to December 23, 2008, it made 7.61 million in Hong Kong dollars.
Cape No. 7 Translation
Taiwanese movies in recent years have been going through a long term depression with financial and funding difficulties but altogether Cape no. 7 cost 50 million NTD to shoot and it is one of a small number of Taiwanese movies in recent years with comparatively large production costs. However in terms of marketing, they did not have very many expenses because initially a majority of it was conducted through BBS and blogs. Because of its reputation and buzz that raised public opinions, it is deemed as the Taiwanese movie miracle; it broke through at the box office making 50 million NTD initially which attracted the news media attention which added momentum and hype to the movie. Initial formal screenings stopped on December 12th 2008 and they added up the box office statistics that revealed that the film made 530 million yuan. This was Taiwanese box office record, barely second to “鐵達尼號”; in terms of national films/ Chinese language films box office rankings “cape no.7” resides as the most famous. Moreover with respect to Hong Kong screenings, in the first week it was the box office champion. Through December 23rd 2008 it brought in 7.61 million Hong Kong dollars
1. What is an art film, what is a commercial film? The boundary is not very distinct. Take this year’s film The King’s Speech as an example. Is it a commercial film or an art film? Could it be that you only depend on the box office results to find out who is good and bad?
2. Regarding the differences between art and commercial films, it generally only simply describes whether or not the point is to make a profit, however this type of differentiation will bring about a misunderstanding. We should compare them from a very deep perspective. Generally speaking, commercial films adhere to the audience’s system of values, whereas art films are unceasing in their challenging of these beliefs and break through ordinary people’s moral baseline and seek the depths of human nature.
3. A movie should be first and foremost visually appealing, regardless of whether or not it moves you or makes you think. This is of utmost importance, is it not?
4. Movies are diverse, and they meet the needs of diverse people. People like watching whatever they decide on their own, and art films entertain the brain while commercial films entertain the eyes.
5. The differences between art and commercial films are more than box office results and discussion. Commercial-type movies often suit the likes and interests of the audience, and most Hollywood productions are of this type. Art films are for the most part very unusual, and have an individual style of movie language, and often times even take it upon themselves to bring about an intimate feeling from the audience, and make the audience uncomfortable which gives rise to a disgusting feeling toward art films’ point of view.
1. Art films are more significant than commercial films:
Audiences who like watching commercial films are people who like to imagine and reflect upon things. They feel commercial films are actually too superficial and are unwilling to waste their time on them.
Art films have more meaning and depth, perhaps after watching it once you don’t understand the director’s message, you can watch it again and it will be a classic that is worth reflecting on.
2. Commercial films develop in a greater space than art films:
Commercial films are only for amusement, the content of the stories aren’t too serious. The audience doesn’t have time or mood to go and analyze the movie, and don’t need to hope to be frustrated after they watch it.
Commercial movies’ purpose is only to bring entertainment to the masses, and to ease the pressures and burdens of actual life.
Movies are only a form of merchandise. Commercial films make people delighted to go and spend money to see them; some people buy and some people produce. The intense competition naturally makes production better and better. Art films have no audience to see them, with nobody criticizing there is no progress, and they will be slowly eliminated.
Translate the following paragraph:
In recent years, Taiwan movies have experienced an economic depression and difficulty raising resources, but Cape No. 7 cost 50 million dollars to produce, and was one of the few largest costs to produce in recent years. Not only did the movie give publicity to propaganda, but it also didn’t have large expenses; initially the majority came through BBS and blogs. The public praise raised the movie up to exceed high expectations, and it can be seen as one of Taiwan movies’ wonderful 4. After that box office numbers exceeded 50 million dollars and the movie began to attract the attention of the news media and create a momentum effect. On 12/12/2008 after all theatres stopped screening the movie, the box office results were above 530 million. In the history of Taiwan box office results, it is a close second only to Titanic. It seems that it is ranked for Taiwan and Chinese language number one. And in Hong Kong it was screened and was even more successful. As of 12/23/2008 it reached 7.61 million HK dollars.
1. What is an artistic movie and what is a commercial movie, there’s no actual borderline, for example “King’s Speech”, is that a commercial or an artistic movie? Is the success at the box office alone enough to say what’s good and what’s bad?
2. The main difference between Art and Commercial movies can be mostly described by the “making money” factor. But this could be misleading. In order to compare it we should go deeper. Generally, commercial movies follow public’s tastes, although the artistic movies will also follow public’s tastes, they will challenge people’s morals and explore the depths of human nature.
3. A movie may look good at first, but the most important aspect should be if the movie moves you, or if it makes you reflect, shouldn’t it?
4. The movie is diversified to meet different people’s needs, what one likes to have in a movie is a personal choice, artistic movies are a delight for the brain while commercial movies are delight for the eyes.
5. The difference between Artistic and Commercial movies isn’t on the box-office. Commercial movies tend to pay close attention to the audience’s preferences, many Hollywood movies are like this. On the other hand, artistic movies are filled with special effects, personal film language, in many cases do not result in active and close feeling of the audience, so the audience feels uncomfortable, causing the purpose of the art offensive.
Cape No. 7 Screening Notes:
Taiwan movies have recently experienced a long-term economic depression because of funding difficulties. It cost fifty million Taiwan dollars to film and produce the film Cape No. 7 and it is one of the few large, high-budget movie productions. However, not a lot of money was spent on advertising the movie. Most people heard about it from BBC, blogs, or word of mouth. It became very popular and is considered a miracle in Taiwan’s film industry. Afterwards, the box office had a breakthrough of 50 million Taiwan dollars and consequently caught the attention of the news media that resulted in a positive reaction to the movie. On December 12, 2008, the country’s first round of nationwide theater statistics recorded a total box office of 530 million Taiwan dollars for Cape No. 7. In the history of Taiwan films’ box office success, the movie is only second after Titanic. Among national/Chinese films, Cape No. 7 is clearly ranked first. The movie also had the best box office success during the first week of showing in Hong Kong. From December 23, 2008, the box office has reached 7.61 million Hong Kong dollars.
In recent years, Taiwanese film has suffered a long-term depression, where raising the resources for a movie has become too much of a financial difficulty. However, the film “Cape No. 7” cost a total of NT$50,000,000 to film, one of the most expensive productions for Taiwanese cinema in recent years – but very little money was spent advertising for the film. Initially the majority of publicity for the film came from BBS and blogs. Public praise brought attention to the movie, and the movie’s success was considered something of a miracle in Taiwan. After it broke NT$50,000,000 at the box office, it began to attract the attention of the media, which added fuel to the fire and improved the success of the movie even further as a result. On December 12, 2008 after the movie had stopped screening nationwide, the box office statistics showed that the movie had grossed NT$530,000,000. This makes “Cape No. 7” the second highest grossing film in Taiwanese history, second only (and just barely) to “Titanic.” If you were to look on a list of the highest grossing Taiwanese national films and Chinese language films, you’d find “Cape No. 7” at the top of the list. In Hong Kong, as well, the movie still sits on the throne of box office champion, having grossed HK$7,610,000 by December 23, 2008.