Wk#11 (3/26-3/30)

Chinese 309 | Phoenix Claws and Lion’s Head: Food and Chinese Culture
三年中文: 中國的飲食文化

課程題目與目標 Lesson Topic & Goals:
題目 #3: 现代饮食文化 – 中国台湾城市的新餐饮文化与跨國文化的食品广告资讯

学习目标:
1. 學習國內外一些特別受歡迎的跨國食品及品牌歷史故事。
2. 從網上廣告媒體來學習廣告詞語和廣告資訊的發展。
3. 了解現代中國和華裔社會的新飲食文化。

Online gradebook at: www.engrade.com/sunlaoshi.

閱讀參考資料:

1. 【可口可乐植根中国的品牌经营之道】2010-06-11 08:19:18, http://www.qncye.com/2010/0611/51731.html.
2.【飲食新聞】他是下一個安東尼波登?把台灣刈包變紐約潮食的 Eddie Huang, 1-5-2012, http://selftaughtgourmet.blogspot.com/2012/01/eddie-huang.html#more.
3. 【台灣刈包小子 征服紐約客的胃】http://mag.udn.com/mag/people/storypage.jsp?f_MAIN_ID=162&f_SUB_ID=939&f_ART_ID=364581
4. 【刈包的歷史】 http://taiwanpedia.culture.tw/web/content?ID=11780
5.   廣告:
森永牛奶糖 – 三代同糖 http://www.youtube.com/watch?v=GeB-FSikumA
維力廣告 – 3 NO 家常麵 2010 04  http://www.youtube.com/watch?v=ry50q9qQ_k8&NR=1&feature=endscreen
康師傅廣告 – 湯鮮麵Q 就像現煮 http://www.youtube.com/watch?v=Bh816ltZK-0&feature=related
德克士廣告 – 脆皮炸鸡(新鲜升级) – 羅志祥 http://www.youtube.com/watch?v=mymebha_Vr0&feature=related
肯德基廣告 – ROUND1+2+3 – 李依瑾 http://www.youtube.com/watch?v=DbfVijHJWCU&feature=related
鼎泰豐介紹 –  Youtube video http://www.youtube.com/watch?v=Z0whKBDd0FI
「美國箭牌口香糖 」http://www.wrigley.com.cn/pages/about_bigcatal.aspx
6.  廣告詞
【可口可乐和百事可乐百年广告语欣赏】http://www.globrand.com/2008/81433.shtml
http://www.360doc.com/content/09/0127/18/83659_2405453.shtml
【著名商標和廣告語的翻譯】http://www.360doc.com/content/11/0728/17/4578288_136371472.shtml

Assignment#4 (individual work Due this Friday 3/30 – turn in a hard copy in class )
1. 从消费者的观点,谈谈美国大学生和你自己对美国产品形象品牌包装销售等等问题的看法。
2. 一段长度,差不多300字,从第十周生词中选出至少15个生词放在你的文章中。
Voicethread 生词: 1.消费者 2.心态 3.奢侈品 4.省钱/节省 5.社会地位 6.形象 7.仿冒品 8. 关心名牌 9.不在乎牌子 10.进口食品 11.企业/有限公司/工业公司 12.经营/管理 113.制造/销售  4.投资/外资/台资 15.产品/商品/食品 16.零售商/专卖店/连锁店 17.创立/建立/成立/开设 18. 高消费/低消费/高品质/品质高 19.包装/口感 20.脆/硬/软

Group Assignment for Week #11  (請坐在一起):
小組1.  Alexi (偉誠) | Hunter Bennett (青泓)
小組2.  Ada (美芳) | Travis T. (福臨)
小組3.  Maxwell (敏偉) | Yvonne (靜儀)
小組4.  Taylor (玉蓮) | Phillip (春暉)
小組5.  Bo Turek (元博) | Monica (曼寧)
小組6.  Lev (南樂) | Belinda (慧婷)
小組7.  Travis S (傳文) | Emily (郁君)
小組8.  Amanda Nicol (曼迪) | Brandon (耀桐)

Record Voicethread Comments:


星期一課堂題目及活動 (Monday 3/26):___________________________________

1. Revise Student Project #2: 日记录 (blog entry)
a. Revised and turn in your corrected copy on Wed. (hard copy again)
b. After your final revision is approved, please send a PDF copy with photos to perry@pugetsound.edu
c. Final work will be posted on our course blog under Student Project #2 (new page to be added)
2. Work on  Assignment #4 (due this Friday) | review : 1.消费者 2.心态 3.奢侈品 4.省钱/节省 5.社会地位 6.形象 7.仿冒品 8. 关心名牌 9.不在乎牌子 10.进口食品 11.企业/有限公司/工业公司 12.经营/管理 113.制造/销售  4.投资/外资/台资 15.产品/商品/食品 16.零售商/专卖店/连锁店 17.创立/建立/成立/开设 18. 高消费/低消费/高品质/品质高 19.包装/口感 20.脆/硬/软
3. 檢討
閱讀功課 (Week #11 before Monday’s class – post an English translation under Wk #11 Comments):
Wk 11.1
风行全球110多年的可口可乐公司是全世界最大的饮料公司,也是软饮料销售市场的领袖和先锋。其产品包括世界最畅销五大名牌中的4个(可口可乐、健怡可口可乐、芬达及雪碧)。产品透过最大的分销系统,畅销世界超过200个国家及地区,每日饮用量10亿杯,全世界软饮料市场的48%在中国,可口可乐公司的历史可追溯到1927年在上海成立第一家装瓶厂,此后在天津、青岛及广州等地相继设厂,并迅速成为美国境外最大的可口可乐厂。在1948年,上海装瓶厂更成为美国本土以外第一家年产超过100万箱的装瓶厂。1978年中国实行改革开放政策,可口可乐从那时起经由香港用火车运送中国,成为开放后最先到达中国的国际消费品之一。
功課: (due Wed. before class): 
1. Revision of Blog Writing 2. Work on Assignment #4

星期三課堂題目及活動 (Wednesday 3/28):________________________________
1.  Group Activitity (new group): go to【可口可乐和百事可乐百年广告语欣赏】http://www.globrand.com/2008/81433.shtml; choose TWO phrases and find the original English ads – post under this week’s Comments
小組1.  Alexi (偉誠) | Hunter Bennett (青泓) – 1896-1911
小組2.  Ada (美芳) | Travis T. (福臨) – 1917-1927
小組3.  Maxwell (敏偉) | Yvonne (靜儀) – 1927-1940
小組4.  Taylor (玉蓮) | Phillip (春暉) – 1941-1950
小組5.  Bo Turek (元博) | Monica (曼寧) – 1951-1961
小組6.  Lev (南樂) | Belinda (慧婷) – 1963-1976
小組7.  Travis S (傳文) | Emily (郁君) – 1980-1996
小組8.  Amanda Nicol (曼迪) | Brandon (耀桐) – 1997-2006
2. 讨论可口可乐广告词
功課: (due Fri. before class):
1. Complete Assignment #4

星期五課堂題目及活動 (Friday 3/30):___________________________________

1.  Collect Assignment #4
2. 閱讀: Wk 11.2
可口可乐公司究竟有什么营销策略,把品牌、产品,成功地推荐给消费者,让他们越来越喜爱呢?  在中国99%以上可口可乐系统的员工都是中国员工,而且,产品98%的原材料都是在中国采购,本地化比例是相当高的。可口可乐公司奉行三个环相扣的营销策略。一是让产品无处不在,任何时候、任何地点消费者想喝可口可乐产品,就可以买得到。二是当消费者想喝饮料时,首先想到要喝的饮料,就是可口可乐品牌的饮料,这是可口可乐公司希望做得到的。三是当消费者付出这个价钱的时候,觉得是物有所值的。可口可乐公司不光在中国,在全世界都是应用这个策略。可口可乐公司把这样的营销策略叫做3P,代表三个英文字。无处不在是Pervasiveness,心中首选是Preferece,物有所值是Price to value。
功課: (due Week#12 Monday before class):
1. Complete 閱讀 Wk 12.1: (post an English translation under Week #12 Comments)
a. 在前几年,可口可乐的策略是三个A,指让我们的消费者在购买我们的产品时,买得到、买得起、乐得买,跟这个是差不多的。但是3P的策略更提高一个层次。…可口可乐的品牌、质量让消费者有这个信心。可口可乐的营销策略有很多要配合的销售和管理方法,还有市场策略、广告策略、定价策略、销售网络的安排,还有送货服务、顾客服务的安排,所有这些都是紧紧相扣的。
b. 产品需要跟消费者联系、接近,打广告也是很重要的一环。用怎么利用某些场合、某些文化的象征向消费者表达产品。可口可乐在不同国家的广告,有些跟中国风格完全不同,是根据当地的文化情况来做的,如印度、美国。可口可乐希望用不同风格的广告跟不同的观众群传递信息。当然可口可乐还有其他的广告,对小朋友用卡通片做广告,年轻人或家庭欢聚时,也有不同的广告特别为他们传递一些信息。

Next Week’s Reaing Text
Wk 12.2:
c. 广告形象虽然重要,但如果产品本身有问题、不达标,是不能卖的。可口可乐很注重品控过程和质量保证,这是可口可乐品牌信誉的一个最重要的因素。没有品质,没有质量,就没有信誉。在可口可乐的生产过程中,必须尽量保持生产效率。譬如说1年可以生产100万吨饮料的工厂,如果经营效果可增加到200万吨,还是同样的厂、100个工人的话,经营效率、生产量、生产力,盈利力都能提高。这就是为什么可口可乐常常要把工厂更新,把生产能力提高。
d. 营销网络也很重要,每到一个地方,要对当地的生意有认识,得跟当地的合作伙伴合作,才有很好的营销网络。这样生意就可以很快在当地发展起来,不用从头开始去认识这个市场,合作伙伴是很重要的。另外是训练人才,可口可乐很重视这一点。在中国各地都有训练中心、管理学院,对不同等级、不同岗位的员工给予不断的训练。
Wk 12.3
e. 可口可乐创造许多就业机会。也发展供应商,提高他们的水平,推动客户的业务。可口可乐不是把汽水扔给他们去卖,而做了很多工作去帮助客户开展业务,怎么去陈设铺面,怎么把货架生动化,怎么把生意铺开,这是可口可乐协助客户的一项很重要的工作。
f. 可口可乐整个系统是一个共富的哲学——一同创造财富,令所有可口可乐的系统成员都可以分享到财富创造的机会。同时,可口可乐公司非常重视对社会的回馈。譬如说,在教育方面作了很多捐赠。另外可口可乐还赞助了一些别的体育项目,譬如游泳、排球、垒球和体操,来推动中国体育的发展。在这个社会里做生意,要把部分的利益回馈社会,这是可口可乐公司的原则。

Assignment#5 第十一/十二週個人功課 (Due next Friday 4/6 before class – turn in a hard copy)
1. 根据第十一/十二周(Wk 11.1, 11.2, 12.1, 12.2 and 12.3)阅读资料,写出一段大意包括三个重点 (300-400字) – 手写或打字都可以。
2. 列出20个重要生词,加注拼音和英文。
3. 选择6个句型点或语法点,造句。可用加线红字的词组或自己选择。
4. 改正。(Due Week #13)

補充閱讀 Supplementary Readings:
Suppl. 11-1
IBM微软以及谷歌成为Interbrand第11年全球最佳品牌榜上的风云品牌。谷歌(第4位)品牌价值与去年相比飙升36%,与对手微软(第3位)的差距缩小到史无前例的水平。在新商业模式以及品牌平台的推动下,惠普(第10位)品牌价值大幅提升并首次进入前十。可口可乐则连续11年蝉联品牌价值榜榜首。(2010年資料)
Suppl. 11-2 尽管全球经济低迷,奢侈品牌卡地亚(第77位)、阿玛尼(第95位)、路易威登(第16位)、古驰(第44位)、蒂芙尼(第76位)以及爱马仕(第69 位)等均以持续投资强化其品牌传统以及不可替代的品牌地位而保持了品牌价值的持续增长。卓越的客户服务以及独特的店铺和网络体验使这些奢侈品牌能够在消费者纷纷减少支出的大环境下依然立于不败之地。

30 thoughts on “Wk#11 (3/26-3/30)

  1. Translation

    风行全球110多年的可口可乐公司是全世界最大的饮料公司,也是软饮料销售市场的领袖和先锋。
    For more than 110 years, the internationally famous Coca Cola Company is the largest beverage company in the world. The company is also a leader and pioneer of the soft drink market.
    其产品包括世界最畅销五大名牌中的4个(可口可乐、健怡可口可乐、芬达及雪碧)。
    Their products include four of the world’s top 5 best-selling brands with Coca-Cola, Diet Coke, and Sprite.
    产品透过全球最大的分销系统,畅销世界超过200个国家及地区,每日饮用量达10亿杯,占全世界软饮料市场的48%。
    Their goods go through the biggest retail stores worldwide and their sales exceed in over 200 countries and their regions. The daily usage is 10 million cups and Coca-Cola takes up 48% of the world’s soft drink market.
    在中国,可口可乐公司的历史可追溯到1927年在上海成立第一家装瓶厂,此后在天津、青岛及广州等地亦相继设厂,并迅速成为美国境外最大的可口可乐厂。
    In China, Coca-Cola’s history can be traced back to 1927 in Shanghai where it established their bottle factory. Afterwards, the company expanded their factories to Tianjin, Qingdao and reaching to Guangzhou. This furthermore made America’s biggest exporter to be the Coca-Cola factory.
    在1948年,上海装瓶厂更成为美国本土以外第一家年产超过100万箱的装瓶厂。
    In 1948, Shanghai’s factory exceeded America’s own annual production which was over 100,000 cases of bottles.
    1978年中国实行改革开放政策,可口可乐从那时起经由香港用火车运送中国,成为开放后最先到达中国的国际消费品之一。
    In 1978, China implemented the “Reform and Opening” policy, Coca-Cola from then on used Hong Kong to transport their products into China. They became the first company to sell their products in China after the reforms .

  2. The Coco-Cola Company has been world-renowned for the past one hundred and ten years. It is the largest beverage company in the world while also leading in soft drink sales. Among the world’s top five selling products, The Coco-Cola Company owns four of them including Coke, Diet
    Coke, Fanta, and Sprite. Their products distribute through the world’s largest system and are the best seller in over two hundred countries and other regions. One hundred million cups of Coco-Cola products are consumed everyday, which accounts for forty-eight percent of the world’s soft drink market. In China, The Coco-Cola’s history dates back to 1927 in Shanghai when the first bottling factory was established. Then places like Tianjin, Qingdao and Guangzhou also build these factories and rapidly became the largest Coco-Cola factory outside of the United States. In 1948, Shanghai’s bottling company became the first bottling factory outside of the States to have an annual production exceeding one million cases. Midyear 1978, The Chinese economic reform was implemented and Coco-Cola began using trains to ship products thru Hong Kong to China. It became one of the first international consumer goods to reach China after the reform.

  3. 耀桐

    Popular around the world for 110 years, Coca-Cola Company is the world’s largest beverage company. It is also the market leader in sales and a soft-drinks pioneer. Its products include four of the top five of the world’s best-selling sodas(Coca-Cola, Diet Coke, Fanta, and Sprite). Its product goes to 200 countries and regions through the world’s largest beverage distribution system, selling the world’s daily consumption capacity of one billion cups, and accounting for 48% of the world’s soft drink market. In China, Coca-Cola can be traced back to 1927 in Shanghai, where the first bottling plant was set up. Factories were also established in Tianjin, Qingdao, and Guangzhou, and they quickly became the largest Coca-Cola plants outside of the United States. In 1948, the Shanghai plant became the first outside of the United States with an annual output of over 1 million boxes. After the reform policy of 1978, Coca-Cola was transported by rail through Hong Kong and was one of the first international products to arrive after the opening of China’s consumers.

  4. Popular around the world, the 110 year old Coca-Cola Company is the world’s largest beverage company and is the soft drink marketplace leader and pioneer. Its products comprise the four of five world’s bestselling and biggest brands (Coca-Cola, Diet Coca-Cola, Fanta and Sprite). Coca-Cola merchandise passes through the world’s biggest retail distribution systems as it sells well in over 200 countries and regions. Each day one billion cups of its products are consumed, which accounts for 48% of the world’s total soft drink consumption. The Coca-Cola Company’s history in China can be traced back to 1927, when it established its first bottling factory in Shanghai. Thereafter, it established factories in Tianjin, Qingdao, Guangzhou and so on, and has the largest bottling capacity combined outside of the United States. In 1948, the Shanghai bottling plant became the first outside of the US with an annual production exceeding one million cases. In 1978 China implemented reformation policies, Coca-Cola since then had, via Hong Kong using trains to transport goods to China, become one of the first international consumer goods producers to arrive.

  5. 风行全球110多年的可口可乐公司是全世界最大的饮料公司,也是软饮料销售市场的领袖和先锋。其产品包括世界最畅销五大名牌中的4个(可口可乐、健怡可口可乐、芬达及雪碧)。产品透过全球最大的分销系统,畅销世界超过200个国家及地区,每日饮用量达10亿杯,占全世界软饮料市场的48%。在中国,可口可乐公司的历史可追溯到1927年在上海成立第一家装瓶厂,此后在天津、青岛及广州等地亦相继设厂,并迅速成为美国境外最大的可口可乐厂。在1948年,上海装瓶厂更成为美国本土以外第一家年产超过100万箱的装瓶厂。1978年中国实行改革开放政策,可口可乐从那时起经由香港用火车运送中国,成为开放后最先到达中国的国际消费品之一。

    With over 110 years of popularity across the world the Coca-Cola Company is the world’s largest drink company, and is also the leader and pioneer of the soft drink market. Their products (coca-cola, diet coca-cola, fanta and sprite) are four of the five top selling products in the world. These products via the world’s biggest distribution system, became the best selling in the world, and have reached over 200 countries and regions. The daily amount consumed is one billion cans. It makes up 48% of the entire world’s soft drink market. In China, the Coca-cola Company’s history can be traced back to 1927. In Shanghai the first bottle factory was built, followed closely by factories in Tianjin, Qingdao and Guangzhou, and rapidly became the biggest Coca-cola Company outside the US. In 1948, Shanghai’s factory became the first factory outside the US to have its annual production surpass one hundred thousand boxes of bottle. In 1978 China implemented the reforms to open up to the outside world. Coca-cola from that moment launched via Hongkong and used trains to transport China. After China opened up due to Deng Xiaoping’s reforms, Coca-cola became the very first products to arrive in China’s international consumer goods market.

  6. World famous for over 110 years, the Coca Cola company is the world’s biggest drink company, as well as the leader and pioneer of the soft drink market. Its products include four out of the world’s best selling five big name brands (Coca Cola, Diet Coca Cola, Fanta and Sprite). Through world’s largest distribution system, these products sell well in over 200 of the world’s countries and regions; each day consumption of these products reach 1 billion cups, comprising 48% of the worldwide soft drink market. In China, the Coca Cola company’s history may be traced back to its first bottle packaging factory in Shanghai in 1927; after this, factories were establish in Tianjin, Qingdao and Guangzhou, etc, in close succession, and it quickly became the largest Coca Cola factories outside of America. In 1948, Shanghai further became the first bottle packaging company to surpass a million boxes, outside of factories in native America. In 1978, China implemented economic reform policies, Coca Cola, beginning from that time, transported products from Hong Kong to China via trains, becoming one of the very first international consumer goods to enter China after its opening.

  7. Popular worldwide for more than 110 years, the Coca Cola Company is the world’s largest beverage company and also is a leader and pioneer in the soft-drinks sales market. Its products include the world’s four best-selling smash hits (Coca Cola, Diet Coca Cola, Fanta and Sprite). Through the world’s largest product distribution system, its products are bestsellers in more than 200 countries and regions, consuming daily what amounts to 1 billion cups and occupying 48% of the global soft-drink market. In China, the Coca Cola Company’s history can trace back to the first bottle factory established in 1927 in Shanghai, with factories established afterwards successively in Tianjin, Qingdao and Guangzhou, rapidly merging to become the largest Coca Cola factory outside of the United States. By 1948, Shanghai’s bottle factory had become the first apart from America’s factories to surpass an annual production of 1 million cases. In mid-1978 the country implemented the Reform and Opening policies and since then Coca Cola has used trains via Hong Kong to transport throughout China, becoming one of China’s first international consumer goods after opening to the world.

  8. 风行全球110多年的可口可乐公司是全世界最大的饮料公司,也是软饮料销售市场的领袖和先锋。其产品包括世界最畅销五大名牌中的4个(可口可乐、健怡可口可乐、芬达及雪碧)。产品透过全球最大的分销系统,畅销世界超过200个国家及地区,每日饮用量达10亿杯,占全世界软饮料市场的48%。在中国,可口可乐公司的历史可追溯到1927年在上海成立第一家装瓶厂,此后在天津、青岛及广州等地亦相继设厂,并迅速成为美国境外最大的可口可乐厂。在1948年,上海装瓶厂更成为美国本土以外第一家年产超过100万箱的装瓶厂。1978年中国实行改革开放政策,可口可乐从那时起经由香港用火车运送中国,成为开放后最先到达中国的国际消费品之一。

    English Translation:
    Coca Cola, a company that has been popular worldwide for more than 110 years, is the world’s biggest drink company and is also the leading manufacturer of soft drinks in the market. This company has five top selling products including Coca Cola, Diet Coke, and Sprite. Their products are sold through the world’s largest distribution system. This company sells to over 200 countries. They sell over one billion cups everyday and it occupies 48% of the soft drinks market. In China, Coca Cola’s history might trace back to 1927 when they established their first bottling factory in Shanghai. After that, they built factories in Tianjin, Qingdao, and Guangzhou. China quickly became America’s biggest foreign location for their Coca Cola factories. In 1948, the Shanghai bottling factory became the first factory outside of the United States to yearly produce over one million boxes of product. In 1978, China implemented a new policy to reform and open up to the outside world. The Coca-Cola company ships to China by way of Hong Kong using the train. After opening up to the outside, China became one of the very first international consumers.

  9. Popular around the world for more than 110 years, Coca Cola is the world’s largest beverage company and is the leader in sales in the soft drink market. Its products include four of the five world’s top selling products (coca cola, diet coca cola, Fanta, and sprite). These products, through the world’s largest distribution system, is sold to over 200 countries and regions, 10 million cups consumed daily which is 48% of the world’s soft drink market. In China, Coca Cola’s history can be traced back to 1927 in Shanghai where the first bottling plant was established. Afterwards, factories were also established in Tianjin, Qingdao, Guangzhou and other areas, making China quickly become America’s largest foreign producer of Coca Cola. In 1948 the Shanghai bottling plant became the first bottling plant outside America to achieve an annual production of 1 million boxes. In 1978 China implemented its reform policy, from that time Coca Cola, via trains through Hong Kong, became the first post-reform international consumer good to reach China.

  10. Over the past 110 years years, Coca Cola has become the world’s biggest beverage company, as well as the leader of the soft drink market. Of the top 5 soft drink best sellers, Coca Cola’s products created four of the names: Coca Cola, Diet Coca Cola, and Sprite. Their products have spread throughout the world, and have become available in over 200 countries and regions, and the daily usage is over one billion cups, and Coke products make up 48% of the soft drink market. In China, Coca Cola’s history dates back to 1927 in Shanghai, after this in Tianjin, Qingdao and Guangzhou factories were soon established, and soon China was Coca Cola’s biggest foreign market. In 1948, Shanghai turned into (apart from in the U.S.) the biggest Coca Cola site for annual production, surpassing 100,000 bottles. In 1978, government reforms on international policy were carried out, and from then on Coca Cola was made in Hong Kong and transported by train into China, and it became the very first international good to be imported to China.

  11. 曼寧,元博,慧婷

    1。可口可乐公司是全世界最大的饮料公司。
    2。可口可乐的产品是超过200个国家分销的。
    3。1927年在上海,可口可乐建立了第一家中国装瓶厂。
    4。改革开放以后,可口可乐从香港运送到中国。

  12. Max & Yvonne
    1932年 太阳下的冰凉
    1932 “Ice Cold Sunshine”/”The Drink That Makes Pause Refreshing”
    1933年 一扫疲惫,饥渴
    1933 “Don’t Wear A Tired, Thirsty Face”

  13. 1941年 工作的活力

    1942年 只有可口可乐才是可口可乐
    1942 – The only thing like Coca-Cola is Coca-Cola itself.

    1943年 美国方式的世界性标志—-可口可乐

    1945年 充满友谊的生活,幸福的象征
    1944 “High Sign Of Friendship”

    1946年 世界友谊俱乐部—–只需5美元
    http://www.periodpaper.com/media/catalog/product/cache/1/image/8022f01105bea4edf676ba39d5976c14/T/M/TM1_847_1.JPG

    1946年 YES
    http://www.wildpostcards.com/wp-content/slng93/2008/09/yes-coca-cola.jpg

    1947年 可口可乐的品质,是你永远依赖的朋友
    http://www.beautifullife.info/wp-content/uploads/2009/04/29/1947-1.jpg

    1948年 哪里好客,哪里就有可乐
    1948 – Where there’s Coke there’s hospitality.

    1949年 可口可乐——沿着公路走四方
    1949 – Coca-Cola … along the highway to anywhere.

    1950年 口渴,同样追求品质
    3.bp.blogspot.com/_99U_pO3l2-Y/Sumzy67g1-I/AAAAAAAACZ4/1dTiyGzI3hM/s400/1940-Coca-Cola-siwmsuitad.jpg

    Coke in China, WWII Ad
    http://www.adbranch.com/wp-content/uploads/coca-cola_ad_american_soldiers_in_china_1943.jpg

  14. 星期五補課

    可口可樂公司究竟有什麼營銷策略,把品牌、產品,成功地推薦給消費者,讓他們越來越喜愛呢? 在中國99%以上可口可樂系統的員工都是中國員工,而且,產品98%的原材料都是在中國採購,本地化比例是相當高的。可口可樂公司奉行三個環相扣的營銷策略。一是讓產品無處不在,任何時候、任何地點消費者想喝可口可樂產品,就可以買得到。二是當消費者想喝飲料時,首先想到要喝的飲料,就是可口可樂品牌的飲料,這是可口可樂公司希望做得到的。三是當消費者付出這個價錢的時候,覺得是物有所值的。可口可樂公司不光在中國,在全世界都是應用這個策略。可口可樂公司把這樣的營銷策略叫做3P,代表三個英文字。無處不在是Pervasiveness,心中首選是Preference,物有所值是Price to value。

    What kind of marketing tactics does the Coca-Cola Company actually employ to successfully and continuously sell their brand name and products to consumers? In China, more than 99% of the company’s system workers are Chinese. Additionally, 98% of the products’ original ingredients are purchased in China, resulting in a relatively high localization. The Coca-Cola Company pursued three marketing tactics that are all related to each other. The first tactic is to have their products everywhere, so that no matter when or where, consumers who want to drink a Coca-Cola product will be able to buy it. The second is what the company hopes to accomplish, which is when consumers want to drink something, their first thought and choice is to drink a Coca-Cola product. Lastly, they want consumers to think that the Coca-Cola product is worth the price they have to pay. The company not only uses these methods in China but also in the entire world. They use a 3P acronym to refer to their 3-step tactic: Pervasiveness, Preference, and Price to value.

  15. Achieving global popularity over the past 110 years, Coca-Cola Company has become the world’s largest beverage company as well as the leader and pioneer of the soft drink industry. Coca-Cola owns four of the worlds top 5 best-selling products including Coke, Diet Coke, Sprite, and Fanta. Their products are sent through the world’s largest distribution system, and are best sellers in over 200 countries and regions. Everyday one billion cups of Coco-cola products are consumed occupying 48 % of the world’s soft drink market. Coca-Cola’s history in China may be traced back to 1927 when their first bottling factory was established in Shanghai. From then on other cities such as Tianjin, Qingdao, and Guangzhou built Coca-Cola bottling plants as well. This quickly became the largest Coca-Cola bottling plant outside of the United States. In 1948, a part from American native plants, Shanghai’s bottling plant became the first to annually produce over 1,000,000 cases of Coca-Cola. China in 1978 instituted its opening up policies, and via Hong Kong Coca-Cola Company transported their products to China. After China’s reform policies Coke became one of the first international consumer goods to reach China.

  16. c. Even though advertising image is important, if the product itself has a problem and does not reach a set standard, it cannot sell. Coca Cola really emphasizes the control of product production and guaranteeing quality, this is the most important factor that distinguishes the Coca Cola brand. Without quality there is no prestige. During Coca Cola’s manufacturing process, it must to the greatest extent maintain manufacturing efficiency. For example, say in one year a factory can manufacture 1 million tons of beverage, and if the same plant operates to increase to 2 million tons, the lives of 100 workers, operation efficiency, manufacturing capacity, productivity, and profit strength all must rise. This is why Coca Cola will often update factories and raise its manufacturing capability.

    d. Internet marketing is also very important, in each place it must be familiar with local business and must collaborate with local partners; only then will it have good internet marketing. Cooperative partners are very important, for this kind of local business can develop very quicky and need not start over with acquainting itself with this one market. In addition Coca Cola attaches great importance to training talented people. In China various regions all have training centers, schools of management, and different employee ranks and posts to accord continuous training.

    e. Coca Cola creates many employment opportunities. It also develops suppliers, increases their level of achievement, and promotes customer service. Coca Cola does not throw away soda for the benefit of showing off, but does a lot of work helping clients launch businesses, furnish store fronts, create vivid shelves, open stores; assisting clients is one of Coca Cola’s very important tasks.

    f. Coca Cola’s entire system is a philosophy of common wealth – together producing wealth, so that all members of Coca Cola can share in the wealth and create opportunities. At the same time, the Coca Cola Company attaches great importance to giving back to society. For example, it donates a lot to the education field. In addition Coca Cola also has sponsored a few different sporting events, for example swimming, volleyball, softball and gymnastics, and pushed for the development of Chinese physical education. To do business inside this society, it is beneficial to give back to society; this is the Coca Cola Company’s doctrine.

  17. 耀桐
    修订

    我们约好了一个星期三下午见面一起做们的粥。虽然我们遇到了一些问题,整体的过程很简单。靜儀准备了大米,而傳文准备了肉汤,都在见面前准备好。福臨和我到达时,我们只需放入鸡汤里。这是我们遇到的第一个问题。我们最初把太多饭在锅里,所以没有办法多放一些水,让鸡汤食成粥。幸运的是,这个问题解决了,只需要把一些饭从锅里拿米。一旦我们这样做了,我们可从加水,直到水汤和饭的比例一到厚,几乎糊状奶油。然后,我们添加调味鸡肉给菜加些蛋白质。我们让粥饭在炉灶上方的菜煨。才移除,并根据个人喜好加入姜片和葱花。

    粥比我想象做的容易。花了大约只有20分钟的准备,除了少数几个部分的问题,我们没有遇到任何问题。这粥是也相当不错。我想,生姜的味道可以大一点儿,因为我想这味道会更浓。然而,粥很容易吃,就是中国口“鸡汤面”。如果我生病了我一定会吃这个。下一次我也许会多放一点鸡肉和大葱。这将会有更浓的风味。这下菜也是非常便宜的。我相信,我们花了十块钱的总成分,并且负六个人担。总的来说,我真的很喜欢这个粥,我真的会考虑在未来,如果我生病了,或在一个想做热餐的心情下,再做一次这个粥。

  18. Assignment #4 Revision:
    美國大學生不喜歡花錢。他們應該省錢。美國大學生常常得買課本衣服和小吃外賣,還要付租金等等。美國的產品市場選擇很多,價錢範圍從低廉到昂貴什麼都有。美國大學生喜歡買廉價的東西,儘管低廉的產品不是高質量的。我買廉價的衣服是因為時裝經常改變。有些連鎖店賣物美價廉的衣服。但是有時候我會買昂貴的產品, 這是因為有些名牌的東西相當有價值的, 也是高質量的。也有很多美國學生喜歡名牌的東西,但是他們買不起, 所以他們可以買假冒的偽劣品。美國大學生通常要付清很多學校的貸款。大部分的美國大學生不在乎牌子,也不需要靠名牌來確認他們的社會地位。我覺得大學生應該省錢也不應該買太多的奢侈品。

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